Microsoft at CeBIT 2012: “Microsoft Heartbeat – The Power of Design”

This was the motto today on Microsoft´s CeBit opening press conference.

It was all about Metro. Ralph Haupter, General Manager at Microsoft Germany, explained what this means for Microsoft:

”Design also says something about the state of a company. We used to define ourselves by our software’s functionality. Today the question at Microsoft is how we people can get to grips with this wonderful new digital world and enjoy it, whether we want to entrust it with our data and if we can control it. This is a question of integrated design.”

A homogeneous look on Windows Phone, Xbox and Windows 8

All major products of Microsoft are using the Metro look. Be it the experience on Windows Phone, the new Xbox Dashboard or last weeks previewed Windows 8: Metro leads to an homogeneous look and feel. Also the CeBIT trade show stand is shining in the new Metro look.

Microsoft is facing three critical factors here:

  • Esthetics of the experience. For Microsoft, working with technology nowadays should be both appealing and enjoyable.
  • Clarity of the function. IT must stay controllable with a vast number of devices as well as data sources
  • Intelligence of the blueprint.  New the technologies only become flexible and smart, if they are in first place.

The result is shown through the Metro Design. With the consumer preview been downloaded over a million times within the first 24 hours, it is clear the there is a huge interest in the Metro UI. Also for developers the Metro UI has potential:

One of the first German suppliers in the new Windows Store is the Berlin start-up company ”6Wunderkinder”. Their ”Wunderlist” app, a no-frills and easy-to-use Task Manager will soon be available to download. Christian Reber, CEO of the successful company, underlines that an attractive and effective operational concept is key factor for the app’s success. The Metro Design provides the ideal framework here. Plus Windows, which is by far the most popular operating system worldwide. ”We are not only convinced by the Metro Design approach, but also see an enormous potential for our company to reach far more people with our ideas and apps via Windows 8 in the future,” explained Reber.

The new experience will be available in 231 different markets, while using more than 100 languages. This opportunities are only given on Microsoft´s upcoming OS.

Tomorrow there will be a keynote of Kevin Turner, Microsoft´s Chief Operating Officer, at 10 am (EST). He will talk about „What’s Next: IT trends, business opportunity and Windows 8”. You can watch the keynote live at the CeBIT Global Conferences 2012.

Interesting words at the end:

“Windows 8 is also ”Windows reinvented” for a whole new generation of devices. It will be the best operating system for hundreds of millions of PCs, tablets and other devices, and for way more than one billion people across the whole world”, says Ralph Haupter.

I find interesting that Microsoft says “PCs, tablets and other devices”. Maybe this is also another hint of merging the Windows 8 kernel into Windows Phone, or even another Xbox Dashboard upgrade?

If you want to find out more about the CeBIT-News from Microsoft, head over to Microsoft´s official CeBIT site (also fully designed in Metro).

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