Editorial: Why the app gap on Windows Phone/10 Mobile is a bigger problem than I thought

In this editorial I am comparing Android to Windows 10 Mobile, and explain in detail why the app gap on Windows 10 (Mobile) is in fact an even bigger problem than I ever thought.

Note: as this is an editorial, this blog post reflects my own experience and thoughts. You will agree with some points, but disagree with others. Feel free to leave a comment to start a discussion below.

Recently, I received a Nexus 5x as development device for a project I am about to start. As tech enthusiast, I could not resist to start using it as my daily driver.

As you might guess, I started with an install orgy of all the apps I am using on my Lumia 950 XL and set them up. It may be surprising, but I immediately recognized huge differences between the platform versions.

Take the Facebook app for example. Animations are smooth like butter, almost all settings are in app instead of leading to a mobile page, even loading content and scrolling is a whole lot better than on Windows 10 Mobile.

Another example is the Path app. Never been updated since its launch on Windows Phone, I was truly surprised when I opened It on Android. It is an app that really is fun to use on Android. I bet they would have a lot more users on Windows if they align the app… sadly, they abanonded the platform completely a few month ago.

The last example is the WordPress app. It exists on Windows (Phone) for existing users, but the experience on Android is galaxies away from the one the one in Windows (Phone) has/had. I am even writting this post with it, because it feels just right to do this (I only did that once on Windows Phone).

These were only three examples, but they show pretty much how different official apps can be between platforms (and how they are supported). And they all show, that Windows really has no priority anywhere (sadly).
The quality of apps that are available on Windows is not all, though. Of course, I downloaded also some apps that aren’t available for my Lumia 950 XL as well. And it does make a difference.

On my Lumia, I often use the mobile page for things to do/achieve. On Android, I have a whole lot more apps to choose from, so I never had to open the browser for:

  • my mobile carrier
  • my landline & tv carrier
  • the communal page of Winterthur (where I live)
  • swiss auction page of ricardo.ch
  • swiss page tutti.ch
  • Amazon (Bonus: the apps are connected, needed to log in only on one and all others had my account)
  • eat.ch, a swiss food order service
  • Imgur
  • Giphy
  • and more…

Some say a good mobile page is as good as an app. That’s wrong for most cases. A good written app is always handier than a website. On any platform (at least in my experience).

Android app quality has improved a lot in the last two and a half years (that’s how long it took me to deeply test the OS and the ecosystem again). They are equal to the high level on iOS (which I saw also recently, as my son broke out of the Windows world I created at home).

On Windows, we have a lot of third party apps that are trying to fill the gap. I respect those developers (at least those that use legal, public APIs), but it is just not the same. And even on Android (or iOS), there is room for third party apps besides the official ones.

The Android OS itself feels also grown up, and it is difficult to say if iOS or Android are better. It is more a question of who you prefer – Google or Apple.

Microsoft’s Windows (Phone/10 Mobile) is on a good way to get on par. Lots of the functionality is also there. But… as long as the provider of a service, no matter which kind, do not use them (for whatever reason), Windows will never grow up. The Universal App approach is a good idea, and it may pay off one day – or it may be too late already. The recent switch to focus on enterprise users does not really help. Because also enterprise users tend to have only one device. And also enterprise users tend to use apps on their mobile device.

As a WinPhan, writting this honest post deeply hurts. Even more, as I really am thinking about switching platforms for mobile things. Not as a developer, but as a user (at least until Windows has grown up).

Comments 4
  1. I was always an Android user, and developer. My company needed a Windows app back in the Silverlight days, and I volunteered. XAML was different but I got the hang of it and found over time Visual Studio+XAML to be superior to Eclipse/Android Studio+XML. But doing (mobile apps) Windows development is more difficult than Android in that Windows is a often moving target. It’s painful to invest time and energy in Silverlight solutions (Win 7/8), and then have code needed to be rewritten for Winrt. After Win Phone 8.1, phone 10 was no quick port either. Mainly because we have three projects, 140 views and a DAL layer for our service calls. Microsoft downplayed the conversion effort with very simple examples, but for an App like ours, it was not simple.
    When 8.1 UWP started surfacing, it didn’t look like a platform ready to use to write UWP apps. Indeed, hesitating paid off as Windows Mobile 10 UWP has better solutions, and they work better. Take bar code scanning, the best library we found was ZXing, it worked well in Silverlight, was gawd awful in 8.1 winrt, but the Win10 env + latest ZXing is much better than 8.1. Now, try to find documentation on these issues. Again Win10 has improved. So what was 8.1winrt all about?? I felt Microsoft (maybe it’s obvious) wanted to divorce from 8.1 ASAP, even at the cost of losing customers. 10 is an improvement, but I think if Microsoft keeps changing their minds, Windows Mobile will die, if it’s not already dead. However, I’d love to see it grow.

    I could end this here, but there’s so much more isn’t there?! What about all those Phones that were ditched by Microsoft, from Windows 10 support? Like the Lumia 925. The Insider app installs fine and Win 10 runs fine, so why was it removed from Win 10 support?? So they could sell more 950s is all I can tell. Unbelievable, Microsoft, I have a Samsung Edge Plus and I love it. The result of abandoning all those older Lumias will only cause those users to move to Android or iOS.

    1. I feel your pain, I only recently finished porting UniShare to UWP (at least most of it). MS has been doing too many changes in APIs from 7 to 8(.1) and again to 10…

  2. Our company is out of the development for Windows phone thanks to news in theverge.com/2017/10/9/16446280/microsoft-finally-admits-windows-phone-is-dead
    They say “We have tried VERY HARD to incent app devs”. Really? I can download Android Studio for free, xCode is free. Visual Studio? Well, the free version is brain damaged. How is that trying VERY HARD?
    I see your posts about Xamarin, and I wrote an app using it, however I am turning away from it. Sure it would be nice if writing c# for Android and iOS were the only option for x-platform development. But along came Kotlin (this is so close to c# it’s great!) and Swift which is very much like Kotlin. And the two dev environments are getting very similar. Using AS 3.0 and the constraint layout, I’d swear I was using constraints in xcode. And my company gave me a Mac book pro. I occasionally boot Win10 to help my son in his comp sci classes.
    I thought the “new guy” was committed to the Windows unification, including phone, but he QUIT, probably afraid to be out like his predecessor. Bill Gates would have hung in there until Microsoft dominated come hell or high water. But then BG couldn’t be fired. lol

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