Yesterday Steven Sinofsky blogged about the changes Microsoft is doing on the Windows Live brand name.
Windows Live was launched as brand back in 2005 as “a set of personal Internet services and software designed to bring together in one place all of the relationships, information and interests people care about most, with more safety and security features across their PC, devices and the Web.” The services itself have been under continued development since then.
Meanwhile Windows Live services are used by over 500 millions of people. Now Microsoft is starting to streamline the naming.
First, you no longer have a Windows Live-ID. You have now a Microsoft account. With this Microsoft account you can log in to all services like Mail, SkyDrive, Windows Phone Marketplace and others.
Microsoft recalls each single service. All services are losing their “Windows Live”-tag:
- Windows Live Mail or Hotmail becomes Mail
- Windows Live Messenger becomes Messaging
- Windows (Live) Calendar becomes Calendar
- Windows (Live) Contacts becomes People
- FolderShare, Windows Live Mesh becomes SkyDrive
All services are still usable like most of us are used to. But with the great cloud integration on Windows 8 and Windows Phone, it only makes sense that Microsoft renames those services to fit the naming of both OS. All services will run as equally named apps. Check out the table below for more info:
But that were not all changes Microsoft announced. Let us go next to Microsoft´s adCenter. They recently announced that for Small and Medium businesses the service now is called simply “Bing”. As already stated by LiveSide.net, this is a real strange decision. Why are they calling the adCenter now only Bing? Bing is known as Microsoft´s search (decision) engine- so how does this fit?
Of course as I have a developer account for Microsoft Advertising. But it seems there is no change to it – for now.
Inside Xbox will be discontinued. It is a collection of news, game tips and tutorials, packed into a video series popping up on Xbox. For the moment, it is discontinued only in the US, Canada, Australia as well as New Zealand. In Europe, the future is uncertain, as Major Nelson, first class Xbox promoter from Microsoft, has no news to share from here. Head over to his blog to read more and even let him know how disappointing this decision is.
Change is happening, yes. But not all change is good, as you can see on this news roundup.